How AEO is Changing Search for Businesses in Sheffield

Image of a tablet with a Google screen in an article about how SEO is evolving and how answer engine optimisation is becoming more popular by Daffodil Marketing in Sheffield.

If there’s one thing the last year in marketing has shown us, it’s that search is constantly evolving. For a long time, SEO led the race. It has been reliable, measurable, and (to an extent) predictable. But search is changing. Search engines are no longer a collection of links; with the rise of AI overviews, […]