What Is a Marketing Lead and Why Does Your Business Need Them?

image of a pink background with grey magnet attracting lightning bolts in an article titled what is a lead magnet by Daffodil Marketing in Sheffield, South Yorkshire

Picture this: you’re partway through a marketing campaign and notice someone has liked a few of your social media posts. Then you notice that the same individual has signed up for a webinar. Before you know it, they make it to your mailing list! What do you call this type of individual? They haven’t technically […]