VIP VoIP

Digital marketing

Industry

Telecoms

Customer

B2B

Background

VIP VoIP offers top-notch telecom services, with a customer retention rate of over 97%. But as a small business, they were pretty much flying under the radar in the telecom industry. And let’s be real, the telecoms world is tough to break into – it’s packed with huge players dominating both home and business communications. These big companies have also had a long history of poor service and restrictive contracts, leaving people generally skeptical of the industry. On top of that, VIP VoIP was facing the challenge of low recognition and a lack of understanding around VoIP services, both from end users and potential resellers.

What we did

1
SEO boost
We launched a national SEO campaign targeting VoIP resellers and potential VoIP users to increase visibility.
2
Social media revamp
We shaped their social media presence on X, LinkedIn and Facebook, while providing transparent service info to build trust.
3
Content creation
We created education content for the website and a resource centre to increase understanding of VoIP for both resellers and end users.

What we achieved

Pieces of content written
0 +
YoY organic search traffic growth
0 %
YoY session duration increase
0 %

We created over 150 pieces of engaging content, driving a 198% increase in organic search traffic year on year. This resulted in an impressive 84% boost in average session duration, keeping visitors on the site longer and driving greater engagement with the brand.

Start your journey to growth

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