March has flown by in the marketing world, and we’ve got the news to prove it. From proof that human-written content does better than AI to searches now ending without clicks, our experts at Daffodil Marketing have handpicked the most relevant news to your business in South Yorkshire today.
60% of searches now end without a click
Thanks to AI-generated overviews, 60% of searches aren’t being followed through by clicks. Many organisations are already seeing search-driven visits fall severely, even as revenue and product usage continue to grow.
For years, we trusted the browser to be a reliable keystone of digital marketing, and we could guarantee the consumer buying path: search, click, site, convert. But now, consumers are asking different questions in different ways. Search evolves, and this is what it’s doing now.
Fewer people are posting on social media
According to Ofcom, only 49% of adults now post, share, or comment on social media posts, as opposed to the 61% in 2024.
There are multiple reasons for this, from the increase in passive social media consumption to concerns surrounding mental health. A large factor in the role of quietening behaviours on social media includes adults fearing their old content may come back to haunt them.
Human content is 8x more likely than AI to rank on Google
New data by Semrush shows human-written pages dominating Google rankings, appearing in the number 1 position 80% of the time, as opposed to just 9% for AI-generated content pages. AI content appears more often on lower pages, nearly doubling from position 1 to 4.
For those concerned with AI outperforming humans, this data showcases otherwise. It highlights that human insight still drives the best performance, and that approaching with a hybrid approach may be your best course of action, with 87% of SEO teams reporting they did this.
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Keep up with our news roundups once a month for bite-sized, relevant news to your business. From current trends to big news, stay ahead of your competition here.
Want to go a step further? We can help you get seen. Whether you’re due for a website refresh or want to make sure your content reflects your brand in a way your audience notices, chat with Daffodil Marketing today.
