Express Blinds and Curtains Ltd.
Branding & promotion
Industry
Home décor
Customer
B2C
Background
Express Blinds and Curtains is a well-established name in the world of home furnishings, offering high quality, custom-made blinds and curtains to suit every style. They relied on a mix of marketing and advertising strategies to generate leads, with print media being a long-time favourite. However, they were struggling to fully track the return on investment (ROI) from these print ads and wanted to get a clearer picture of how effective their campaigns really were. Their goal was to better understand their ROI, optimise their spend and trim the budget where possible – all while continuing to drive growth.
What we did
What we achieved
We took full control of Express Blinds & Curtains’ advertising campaigns and made some game-changing moves. By tracking each ad with unique phone numbers and URLs, we pinpointed which ones were delivering the best results. This led to a 20% reduction in their ad budget while still driving quality leads. With 150+ unique ads running every year, we optimised their strategy to focus on what worked, boosting ROI and keeping things on track for continued growth.
Start your journey to growth
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