The Hashtag Fever

In the beginning, social media channels started as a happy medium in which people communicate, share their photos and opinions and meet new friends. Not so long after, they’ve invaded the internet and changed even the basics of how our world functions. Most importantly, they have become a vital tool for advocacy and outreach; two important elements that helped to create new business models and update the marketing strategies around the world. Then comes that day back on August 2007 when Chris Messina, a social technology expert, tweeted the very…

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