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What to look for in web hosting Websites & Digital Assets 

What to look for in web hosting

There are many things to consider when it comes to what to look for in web hosting. A website is essential for all businesses, but you need to think about so much more than what your site looks like. Ensuring you host your website in a secure environment is just as important. A good web hosting company will provide a safe and secure package which will help protect your site from hackers. Below we provide our comprehensive list of what to look for in web hosting. What kind of website…

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Why is SEO important Search Engine Marketing 

Why is SEO Important?

SEO or Search Engine Optimisation is THE essential digital marketing tool of the 21st century, but we are often asked: “Why is SEO Important?”. More and more customers, whether business or consumers are searching and shopping online, especially due to the 2020 Covid-19 pandemic. Optimising for search engines is vital to keep up with this trend that shows no signs of slowing down. SEO has been important for businesses for almost two decades, but it’s the last ten years that has seen this move from a shady service to the…

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Is Web Design Dead Branding & Design 

Is Web Design Dead?

The future is digital, we all know this. From keeping in contact with friends, to how we do our shopping. The way we conduct our lives revolves around screens. So, if we live our lives online, why is it that we hear the question “Is web design dead”? And more importantly, is it true? How can web design be dead? It seems counter-intuitive, right? If everyone is online, then it’s crucial for businesses to maintain an active and engaging online presence, so how can web design be dying? To answer…

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Is SEO Expensive Search Engine Marketing 

Is SEO expensive

There are a lot of myths and falsehoods around SEO, with businesses often querying, “is SEO expensive”. This idea comes from lots of different angles but it’s normally a combination of a lack of understanding of SEO work and a lack of transparency from SEO agencies. We hope to dispel some of these ideas and provide you with an understanding of the true value of SEO services. Is SEO expensive, first define expensive Expensive normally means high in price, but what people often mean when they say something is too…

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What is off page SEO Search Engine Marketing 

What is off page SEO

SEO (Search Engine Optimisation) has many different aspects which include On-page as well as off-page SEO tactics. We’ve explained in a previous post what On-site SEO is but today we explain “what is off page SEO”. Off-page SEO, or “off-site SEO, refers to actions taken outside of your own website to improve your rankings within search engine results pages (SERPs).  As with on-site SEO, optimising off-page ranking factors looks to improve your websites appeal to both Search Engines and readers. In this article, we will explain what different type of…

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Websites & Digital Assets 

Should I build my website using Wix?

If you’re looking to start a business you‘ll know that a website is essential. Or maybe you have an existing website that you are looking to rebrand or modernise. The next question that comes across many small business owners minds is “should I build my website using WIX?”. We are here to give you a rundown of the pros and cons of using WIX and why building your website using WIX may not be the best option is seems at first glance. What is WIX? WIX is an online web…

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Search Engine Marketing 

Is SEO worth it?

SEO (Search Engine Optimisation) is the cornerstone of digital marketing in 2020 but many business owners may wonder what all the fuss is about and “is SEO worth it?”. We often hear concerns about SEO being time-consuming and expensive but we are here to tell you the real deal. Why SEO is better than PPC When customers compare SEO and believe it might take longer than other forms of marketing, it’s often because they are comparing with PPC. PPC (Pay per click) advertising does what it says on the tin,…

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what is on-page seo Search Engine Marketing 

What is on page seo?

  On-page SEO, also known as on-site SEO, is the practice of optimising individual web pages in order to improve the ranking of a page with search engines. By optimising a page, the end goal is to gain more visits to your site and ensure that the traffic that does come to your website is as relevant as it can be. On-page refers to content of a page, both front facing as well as the html code, that can be optimised. While off-page SEO refers to links and other external…

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Social Media Marketing 

The Deadly Tactics of Social Media Marketing

When it comes to digital marketing, social media channels are one of the popular choices for marketers around the world. These channels usually gather lots of information about their subscribers through which one can easily target a specific audience, in certain locations, with a small budget and get positive results. Thus, marketing on these channels seem to be the logical way, especially for small and medium businesses which usually have a small budget for marketing. Can Social Media Marketing Go Wrong? Many people underestimate the power of social media and…

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domain and websites Websites & Digital Assets 

Why do I need a domain name for my business?

A domain name is an essential part of your business and is the starting block to displaying your brand digitally. We explained in our article “Domain name VS Website: the difference explained” what your domain is and how it connects to other digital assets but this article explains why you need a domain for your business’ growth.  Acquiring a domain should be THE number one priority on your list for setting up your business. Accessibility You may have an actual bricks and mortar shop that opens 9 to 5 but…

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Daffodil Marketing
Unit 2 Acres Hill Business Park
Acres Hill Lane
Sheffield
South Yorkshire, S9 4LR

T: 0345 200 1185
E: info@daffodil-it.co.uk

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