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Is SEO Expensive Search Engine Marketing 

Is SEO expensive

There are a lot of myths and falsehoods around SEO, with businesses often querying, “is SEO expensive”. This idea comes from lots of different angles but it’s normally a combination of a lack of understanding of SEO work and a lack of transparency from SEO agencies. We hope to dispel some of these ideas and provide you with an understanding of the true value of SEO services. Is SEO expensive, first define expensive Expensive normally means high in price, but what people often mean when they say something is too…

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What is off page SEO Search Engine Marketing 

What is off page SEO

SEO (Search Engine Optimisation) has many different aspects which include On-page as well as off-page SEO tactics. We’ve explained in a previous post what On-site SEO is but today we explain “what is off page SEO”. Off-page SEO, or “off-site SEO, refers to actions taken outside of your own website to improve your rankings within search engine results pages (SERPs).  As with on-site SEO, optimising off-page ranking factors looks to improve your websites appeal to both Search Engines and readers. In this article, we will explain what different type of…

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Websites & Digital Assets 

Should I build my website using Wix?

If you’re looking to start a business you‘ll know that a website is essential. Or maybe you have an existing website that you are looking to rebrand or modernise. The next question that comes across many small business owners minds is “should I build my website using WIX?”. We are here to give you a rundown of the pros and cons of using WIX and why building your website using WIX may not be the best option is seems at first glance. What is WIX? WIX is an online web…

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Search Engine Marketing Uncategorised 

Is SEO worth it?

SEO (Search Engine Optimisation) is the cornerstone of digital marketing in 2020 but many business owners may wonder what all the fuss is about and “is SEO worth it?”. We often hear concerns about SEO being time-consuming and expensive but we are here to tell you the real deal. Why SEO is better than PPC When customers compare SEO and believe it might take longer than other forms of marketing, it’s often because they are comparing with PPC. PPC (Pay per click) advertising does what it says on the tin,…

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what is on-page seo Search Engine Marketing 

What is on page seo?

  On-page SEO, also known as on-site SEO, is the practice of optimising individual web pages in order to improve the ranking of a page with search engines. By optimising a page, the end goal is to gain more visits to your site and ensure that the traffic that does come to your website is as relevant as it can be. On-page refers to content of a page, both front facing as well as the html code, that can be optimised. While off-page SEO refers to links and other external…

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Social Media Marketing 

The Deadly Tactics of Social Media Marketing

When it comes to digital marketing, social media channels are one of the popular choices for marketers around the world. These channels usually gather lots of information about their subscribers through which one can easily target a specific audience, in certain locations, with a small budget and get positive results. Thus, marketing on these channels seem to be the logical way, especially for small and medium businesses which usually have a small budget for marketing. Can Social Media Marketing Go Wrong? Many people underestimate the power of social media and…

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domain and websites Websites & Digital Assets 

Why do I need a domain name for my business?

A domain name is an essential part of your business and is the starting block to displaying your brand digitally. We explained in our article “Domain name VS Website: the difference explained” what your domain is and how it connects to other digital assets but this article explains why you need a domain for your business’ growth.  Acquiring a domain should be THE number one priority on your list for setting up your business. Accessibility You may have an actual bricks and mortar shop that opens 9 to 5 but…

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house Websites & Digital Assets 

Domain Name VS Website: The Difference Explained

When you work in the digital and web development field it can sometimes be very easy to forget that some of the terminology you use on a daily basis are not common words for the majority of the public. We find that the definition and understanding around digital assets, such as domains and websites, can often be confused so we try our best to explain to our customers the differences in very simple terms that anyone can understand no matter their background. This article will clarify the main differences between…

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Hashtag fever Social Media Marketing 

The Hashtag Fever

In the beginning, social media channels started as a happy medium in which people communicate, share their photos and opinions and meet new friends. Not so long after, they’ve invaded the internet and changed even the basics of how our world functions. Most importantly, they have become a vital tool for advocacy and outreach; two important elements that helped to create new business models and update the marketing strategies around the world. Then comes that day back on August 2007 when Chris Messina, a social technology expert, tweeted the very…

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SEO-for-web Search Engine Marketing 

SEO for beginners: The whats and the hows and everything in between!

Whether you are a website owner, marketer, or working in the web development business, you must have heard of SEO and its importance in bringing your website to the top of search results, but what is SEO and how does it really work? What is SEO? SEO is an abbreviation for Search Engine Optimisation and it means exactly that; a repeatable process or steps which aims at optimising and enhancing the content and quality of your website to prove to search engines that your website is worth showing. Google search…

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