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how to design a website Branding & Design 

How to design a website

  All businesses need a website, but first you need to know how to design a website and what’s the best way to go about designing one? In this post we’ll take you through the process from helping you understand how to go about uncovering the purpose of your website, through to defining your brand and creating visual designs. The basic approach to designing a website covers 8 steps: Understand your audience and outline the purpose of your website Define your brand Research design trends and preferred styling options Choose…

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what is interactive design Branding & Design 

What is Interactive Design

When we think of interactive design our mind jumps to things such as apps for mobile phones and tablet computers or maybe websites, but really it references any design that accommodates bi-directional contact between a user and a device. Essentially if the user’s input controls the output of a device creating a back and forth dynamic between the two parties then we have interactive design.   It’s something we encounter almost constantly in our daily lives, and if done well we won’t even notice it. For instance, if you’re watching…

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end to end user experience Branding & Design 

What is end to end user experience?

 In modern society, everybody’s connected. We’re all online, we all use social media and we all interact with brands without even realising it. If you’re a business owner each one of these interactions informs the user’s experience with your brand. End to end user experience is about considering each and every interaction a user has with your brand during their relationship with your service and how to make the make best use of these contact points for both yourself and your users.   The first step in implementing end to…

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What is good web design Branding & Design 

What is good web design

  Every business needs a website that showcases their products and services to the end users. It can be a very simple brochure site or a huge ecommerce platform, but most business owners would agree they want their website to look good. But, what does good web design look like. The answer, many will say, is entirely subjective, but if you understand the principles and purpose behind design as whole (not just in web design) then there are key things to look for when it comes to good web design….

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ux and ui design comparison Branding & Design 

The Difference between UX and UI

UI and UX design are two disciplines that are often confused and misunderstood. The two are closely related and there is a degree of overlap, but they refer to distinct parts of the design process. Through this post we’ll talk about what the terms UX and UI mean, what their respective workflows look like and how they fit together.   What is UX Design? The UX stands for ‘User Experience’. So, if we think about the design process for a website or app the UX refers to the experience that…

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