Is SEO worth it?

SEO (Search Engine Optimisation) is the cornerstone of digital marketing in 2020 but many business owners may wonder what all the fuss is about and “is SEO worth it?”. We often hear concerns about SEO being time-consuming and expensive but we are here to tell you the real deal. Why SEO is better than PPC When customers compare SEO and believe it might take longer than other forms of marketing, it’s often because they are comparing with PPC. PPC (Pay per click) advertising does what it says on the tin,…

Read More