The term SEO (or search engine optimisation) is everywhere, many business owners have heard of it but not everyone is convinced of its merits. As a marketing agency, we do strongly believe in the power of SEO and what it can do for your business but we want to break down today why exactly SEO is so important for your business.
Why is Search Engine Optimisation important for business?
If you’re reading this article you probably know a thing or two about SEO, but if you are a complete beginner, first read our article SEO for beginners: The whats and the hows and everything in between! to find out the basics of what SEO is. Below, are some of the key facts about search engine traffic to show you why SEO is so important for your business.
Search engines drive the most traffic
The basic truth is that people use search engines every day to find the information they are looking for. There is a reason, googling has been in the dictionary for well over a decade.
- Organic search produced 23% of all site visits in Q2 2019.
- Google is the number one traffic referrer in the world not only with SEO but also as compared to other platforms like social media.
The takeaway: Most traffic can come from organic search so you should optimise for search engines so you can get the maximum amount of traffic from them.
The top positions get the most clicks
Being on the first page of Google is often the goal for many businesses, as this is often cited as the place most users will click.
- Up to 75% of users never scroll past the first page of search results.
- Organic search clicks outnumber paid nearly 12 to 1.
The takeaway: Your website needs to be optimised well enough to appear on the first page of Google to increase the likelihood of your customers clicking through to your website. Although Paid adverts on Google can help improve your reach, they are not as important as Organic listings, even when they appear ahead of them on the page.
Search Engines are built to get the right information to their users
Search engines have three primary functions; to crawl the internet looking at the code and content of all the websites they find, collecting that data and organising it to show in search results, and ranking the information they find, providing the best answer for their user’s query.
- Google has the biggest share of the market place
- Google focus on providing its users with the best experience
The takeaway: Search engines know what they are doing when providing search results to their users. You need to optimise your site not just search engines in mind but with your customers in mind. What’s good for people, is good for Google.
Make sure SEO is an important part of your marketing strategy
The evidence presented above should give you a clear understanding of why SEO is important. It is such an important marketing too that you should be investing in. If you’d like help with your search engine marketing strategy, please get in touch on 0345 200 26 50 or email firstname.lastname@example.org to find out what we can do for you.