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end to end user experience Branding & Design 

What is end to end user experience?

 In modern society, everybody’s connected. We’re all online, we all use social media and we all interact with brands without even realising it. If you’re a business owner each one of these interactions informs the user’s experience with your brand. End to end user experience is about considering each and every interaction a user has with your brand during their relationship with your service and how to make the make best use of these contact points for both yourself and your users.   The first step in implementing end to…

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What is good web design Branding & Design 

What is good web design

  Every business needs a website that showcases their products and services to the end users. It can be a very simple brochure site or a huge ecommerce platform, but most business owners would agree they want their website to look good. But, what does good web design look like. The answer, many will say, is entirely subjective, but if you understand the principles and purpose behind design as whole (not just in web design) then there are key things to look for when it comes to good web design….

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ux and ui design comparison Branding & Design 

The Difference between UX and UI

UI and UX design are two disciplines that are often confused and misunderstood. The two are closely related and there is a degree of overlap, but they refer to distinct parts of the design process. Through this post we’ll talk about what the terms UX and UI mean, what their respective workflows look like and how they fit together.   What is UX Design? The UX stands for ‘User Experience’. So, if we think about the design process for a website or app the UX refers to the experience that…

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Women laughing with salad Branding & Design 

Women laughing alone with salad: Representations of women in stock imagery

As marketers we deal with images every day. We design adverts and documents, create website banners and infographics and bring to life campaigns for our clients. We use imagery to convey these ideas and look for the best quality photos to use or inspire ourselves.  Like any other industry there are trends that come and go, but one trend that is particularly pervasive in the stock image world is the limited representation of women. Although our team includes women and we were aware of this tendency for images to be…

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