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is seo important for business Search Engine Marketing 

Is seo important?

  The term SEO (or search engine optimisation) is everywhere, many business owners have heard of it but not everyone is convinced of its merits. As a marketing agency, we do strongly believe in the power of SEO and what it can do for your business but we want to break down today why exactly SEO is so important for your business.   Why is Search Engine Optimisation important for business? If you’re reading this article you probably know a thing or two about SEO, but if you are a…

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How to set up conversions on Google Analytics Reporting & Strategy 

How to set up conversions on Google Analytics

If you want to measure the success of your site you need to set some goals with your business in mind. If you receive lots of traffic to your site but you receive no sales then your visits are not converting. In this article we explain how to set up conversion tracking and how to understand the data you receive from conversion reporting.   What Are Conversions? A conversion takes place when a visitor to your site takes an action you are interested in and “converts” to a customer or…

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setting up analytics goals Reporting & Strategy 

How to set up Goals in Google Analytics

  If you don’t set a goal how can you achieve your aims. This is a vital part of anyone’s life who is looking to do their best and make the right changes, but this is also the mentality everyone should have in business, because without goals and being able to measure your success, you won’t get very far. We all want more traffic to our websites but what is the point if you don’t get a return on a visit. Business owners need to be tracking more than just…

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Reporting & Strategy 

Common Google Analytics Errors

  We know that data is everything when it comes to marketing your business effectively and Google Analytics is the key tool for many small businesses. Collecting the relevant data from your site and analysing it can help your business grow but for many, common Google Analytics errors can hinder this vital resource. In this article we explain some of the most common Google Analytics errors and what you can do to set things write. Common Google Analytics Errors In this article we will discuss Missing or incorrect tracking codes…

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SEO-for-web Search Engine Marketing 

SEO for beginners: The whats and the hows and everything in between!

Whether you are a website owner, marketer, or working in the web development business, you must have heard of SEO and its importance in bringing your website to the top of search results, but what is SEO and how does it really work? What is SEO? SEO is an abbreviation for Search Engine Optimisation and it means exactly that; a repeatable process or steps which aims at optimising and enhancing the content and quality of your website to prove to search engines that your website is worth showing. Google search…

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Google Chrome SSL Certificate Websites & Digital Assets 

Google Chrome SSL certificate changes. Are you ready?

Imagine you are searching for a product online and you click on a website to see a warning page telling you that this website is not secure. Would you still click through to the website or would you choose to get your product from a different site? Imagine if the same thing started to happen with your own website. How many customers will you lose? How fast will your online sales decline? Such an unfortunate scenario became more probable today with Google’s recent changes regarding SSL. Starting from July 2018,…

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T: 0345 200 1185
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