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end to end user experience Branding & Design 

What is end to end user experience?

 In modern society, everybody’s connected. We’re all online, we all use social media and we all interact with brands without even realising it. If you’re a business owner each one of these interactions informs the user’s experience with your brand. End to end user experience is about considering each and every interaction a user has with your brand during their relationship with your service and how to make the make best use of these contact points for both yourself and your users.   The first step in implementing end to…

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ux and ui design comparison Branding & Design 

The Difference between UX and UI

UI and UX design are two disciplines that are often confused and misunderstood. The two are closely related and there is a degree of overlap, but they refer to distinct parts of the design process. Through this post we’ll talk about what the terms UX and UI mean, what their respective workflows look like and how they fit together.   What is UX Design? The UX stands for ‘User Experience’. So, if we think about the design process for a website or app the UX refers to the experience that…

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