Let’s be honest, first impressions count. Whether it’s dating or branding, people make snap judgments in seconds. If your brand had a dating profile, would it be racking up matches or would it be stuck in the ‘left swipe’ zone with an awkward bio and outdated pictures?

Step 1: The profile picture (AKA Your visual identity)

Imagine a dating profile with a blurry selfie from 2012… Probably not getting many matches, right? The same applies to your brand. Your logo, colours and overall design should be fresh, polished and reflective of who you are today – not who you were five years ago.

Think about powerhouse brands like Apple or Nike. Their branding is crisp, modern and unmistakably them. If your visuals don’t stand out, your brand risks blending into the background – just another face in an endless scroll.

Step 2: The bio (AKA Your brand messaging)

Now, let’s talk about your bio. Is it full of vague, overused corporate jargon? Or does it actually make people say, “This sounds interesting, tell me more”? Your brand voice should be clear, engaging and, most importantly, authentic.

If you sound like every other business out there – “We provide innovative solutions tailored to your needs” – congratulations, you’re the branding equivalent of “I like long walks on the beach.” Generic, forgettable and absolutely getting left-swiped.

Step 3: The first date (AKA Customer experience)

Let’s say your profile picture is on point, and your bio is intriguing – great! But what happens when someone actually interacts with your brand? Is your website easy to navigate? Is your customer service responsive? Do people feel valued, or do they regret giving you their number?

If your customer experience is clunky, confusing or slow, no amount of good branding will save you. Just like a bad date, people will leave quickly – and never call back.

How to make your brand swipe-worthy

1. Upgrade your visuals: Make sure your branding is polished, professional and recognisable.

2. Refine your messaging: Ditch the boring corporate-speak and connect with your audience like a real person.

3. Improve your customer experience: A smooth, engaging journey keeps people coming back for more.

Branding is all about attraction. If you wouldn’t swipe right on your own brand, why would anyone else? Make it irresistible – something people want to engage with, remember and stay loyal to.

Need a brand refresh? Let’s make sure you’re getting all the right swipes.