VIP VoIP

Branding & promotion

Industry

Telecoms

Customer

B2B

Background

VIP VoIP provides cutting-edge cloud phone systems, helping businesses replace outdated phone lines with smarter, more flexible communication. To stay ahead, they needed a full refresh – modernising their software’s user experience and aligning everything with a bold rebrand. The goal? A sleek, intuitive platform that makes business communication effortless.

What we did

1
Strategic rebrand
We kicked things off with a full business rebrand, analysing competitors and target audiences to define VIP VoIP's place in the market. This included a fresh new logo and a full set of brand guidelines.
2
UX review
With multiple software products, VIP VoIP needed clarity. We conducted a deep UX review, mapping out how their apps and web portals fit together, providing a clear roadmap for improving user experience.
3
Seamless design
Using the new brand guidelines, we redesigned their entire suite of software solutions ensuring a cohesive, intuitive and visually striking experience across all platforms.

What we achieved

VIP VoIP now boasts a bold, modern brand that reflects its cutting edge services. We focused on their software’s user experience and aligning it with a fresh, clear brand identity. With improved messaging and a smoother user journey, they’ve strengthened their market presence, built customer trust and increased engagement. The result? A brand that not only looks sharper but works smarter – helping businesses stay connected effortlessly.

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